AIIC 2023 featured an array of activities, including the plenary session, a roundtable on alcohol region sustainability, another on alcohol innovation and investment, as well as forums on marketing and technology, and business and creativity. With over 100 expert speakers, the conference delved into variety of pertinent topics, including the evolution of the industry and commerce, the sustainability of alcohol appellations, investment strategies, international market expansion, marketing strategies, the role of AI in technological advancements, and distinct competitive approaches. The event was further enriched by the AIIC Friends Meeting, AIIC Theme Night and 20 parallel sessions. The lineup of activities drew participants from over 10 countries and regions, including leaders from more than 20 associations, over 500 corporate executives, and 2,500 individuals from both within and allied to the alcohol. The conference also unveiled five inaugural reports on the alcohol, resulting from collaborations with renowned entities such as Alibaba’s subsidiary Lingyang, Boston Consulting Group (BCG), RIES, Alibaba’s TaoTian Group, and Youzan.
AIIC 2023’s exhibition space was expanded to 20,000 square meters, featuring dedicated zones for liquor-producing regions, premium brands, and marketing and creative services. The conference drew close to 150 globally recognized brands, including Wuliangye, Fenjiu, China Resources Beer, Xifengjiu, Quanxing and Shanghai Guijiu, and welcomed delegations from
At AIIC 2023 marked the debut of the Hainan Alcohol and Lifestyle Carnival, an event brimming with interactive activities. Highlights included the MBTI Slightly Drunk Party and the City Drink event.
During its three-day exhibition, AIIC 2023 saw an impressive turnout of some 20,000 visitors, predominantly professionals from various sectors of the industry. The dynamic interactions and negotiations between suppliers and buyers provided a compelling showcase for the alcoholic beverage industry, while also bolstering the confidence of participants across the upstream and downstream supply chain. This optimistic environment has heightened expectations among industry professionals for the recovery and growth of the food and beverage market.
The inaugural Newcomers Festival stood out as one of the key innovations of AIIC 2023, bringing together over 100 mainstream alcohol brands. The festival also featured a live commerce segment, and a supply and procurement matchmaking session, aimed at both emerging brands and exhibitors. Both events facilitated strong connections between suppliers and buyers by highlighting practicality and effectiveness, providing precise matchmaking, and capitalizing on the “cornucopia effect”. A highlight of the festival was a 9-hour live broadcast by Lafeige, Jiuxian.com’s top live stream host and a prominent figure in alcohol live commerce, which reached an audience of 3 million. The broadcast captivated nearly 500,000 viewers, with an average viewing time exceeding 3 minutes, and generated over
The Alcohol Innovation and Investment Competition saw a remarkable surge in participation, with the number of entries topping 1,000. This competition, with an emphasis on fostering innovation and encouraging investment, represents a first for the industry. In addition to presenting seven annual awards, it featured a prestigious Future Award. The grand prize, a cash sum of
AIIC 2023’s success significantly contributes to
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SOURCE Alcohol Innovation & Investment Conference 2023